For hospital health systems, any form of branding that involves repositioning or introducing new brand entities (as is the case with many mergers and acquisitions), should be considered a three-year journey.

Download your tip sheet to learn why—and get some insight into the key budgeting implications for each year of your campaign.

What to expect:

  • Brand Establishment

  • Brand Reinforcement

  • Brand Expansion

Download this insight and begin to simplify the complex.